Social Media Advertising

Google AdWords Advertising

I just finished a Facebook Campaign and am unsatisfied with the results.

I don’t have a lot of time to learn, but I have done some research and Google AdWords has been recommended.  So, I’m starting a campaign and we will see.

I’m going to document as much as I can so you don’t have to waste your time.  I hate wasted time.

So, here I go.  Today is 10/24/2015.  I can’t spend more than about $25 per campaign.

THREE TYPES OF ADVERTISING CAMPAIGNS

  1. SEARCH NETWORK ONLY – Text ads MATCHED to search results in the search engine based on TERMS OR PHRASES searched for.
    1. Text Ads
  2. DISPLAY NETWORK ONLY– for Brand Awareness – Matches searches and displays on websites.  Shows across websites, mobile apps.
    1. Text Ads
    2. Video
    3. Image
  3. SEARCH NETWORK WITH DISPLAY SELECT (Recommended – uses both networks above.)

I just finished spending $400 on Facebook likes. I noticed that even though I had requested my ad be shown in major US cities, the likes started coming in from Costa Rica. MANY likes were coming from Costa Rica.   All the likes today, Saturday, were in all Spanish.  I carefully selected my demographic and requested English speakers.  I am now done paying for likes. Then I looked up the term Facebook Fraud and found this video. It should be interesting to people. I found a lot of similarities to my situation.

Published on Feb 10, 2014
Evidence Facebook’s revenue is based on fake likes.
My first vid on the problem with Facebook: http://bit.ly/1dXudqY
I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel: http://www.bbc.co.uk/news/technology-…

The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged. http://wapo.st/1glcyZo

I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat (http://www.facebook.com/MyVirtualCat). I was surprised to discover something worse – false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.

And it’s possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes. http://tnw.co/NsflrC

Thanks to Henry, Grey, and Nessy for feedback on earlier drafts of this video.

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